With the arrival of its new Dreamliner fleet, WestJet has been given the opportunity to review its market position, branding and cabin interiors. The airline has worked with PriestmanGoode to position itself as the ‘most Canadian of Canadian airlines’ and to create an exceptional passenger experience as it enters the long-haul market. Here’s a taste of what’s to come…
WestJet’s dreams come true
By Adam Gavine
https://youtu.be/m18rmm7S7So
Adam Gavine
Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.
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