In 2000 British Airways disrupted the business class air travel market with its Club World lie-flat seat. This groundbreaking design was well worth advertising, and a novel decision was made: to advertise the sleeper seat without actually showing it. The result was surprisingly effective, as this TV advert from the early 2000s shows…
Promoting Club World… without Club World?
By Adam Gavine
Adam Gavine
Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards
Related Posts
