In 2000 British Airways disrupted the business class air travel market with its Club World lie-flat seat. This groundbreaking design was well worth advertising, and a novel decision was made: to advertise the sleeper seat without actually showing it. The result was surprisingly effective, as this TV advert from the early 2000s shows…
Promoting Club World… without Club World?
By Adam Gavine
Adam Gavine
Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.