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Air France has offered La Première since 1933 – its first-class that spans the airport and onboard experiences. 92 years on, the airline has unveiled the latest incarnation of La Première. Take a tour…

A female playing the violin in front of an airplane

How can an airline express its brand through music? Sonic branding is the first guest experience touchpoint to be revealed ahead of Riyadh Air’s first flight in 2025. Enjoy the ‘Sound of a New Era’, composed and orchestrated at London’s Abbey Road Studios, by Saudi and international musicians