Many British expats, living in Canada and beyond, suffer homesickness. Canadian airline Air Transat has been trying to find a cure, working with a specialist researcher to discover new ways to alleviate the pain of missing home. Volunteer British expats were filmed and asked by the researcher what they missed most about the UK, using visual cues such as corgis and cups of tea, and national headwear such as busby hats and deerstalkers. The solution – perhaps predictably but no less true for it – is to fly to visit friends and family
Can Air Transat cure homesickness?
By Adam Gavine
Adam Gavine
Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.
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