Transavia, the Dutch low-cost carrier, has begun a trial of the AirFi’s enterntainment and concessions platform on board its Boeing 737 aircraft, based at Rotterdam’s Hague Airport, in the Netherlands.
A subsidiary of Air France-KLM, Transavia operates an average of 85 flights a week from the Dutch city to destinations across Europe and Morocco.
AirFi is using the trial to research factors, including passengers’ willingness to pay and conversion rates, to further optimise the platform for the airline.
In addition to passengers being able to order food and drinks to their seats from their own personal, a selection of new-release films are available for purchase.
Job Heimerikx, AirFi’s CEO, commented: “It’s a great pleasure to be working with our long-standing partner Transavia at their Rotterdam base, which is just a stone’s throw away from our HQ,” said Job Heimerikx, AirFi’s CEO.
Transavia already employs AirFi’s Connected Crew platform for onboard sales, and says it hopes to broadens AirFi’s existing work across the Air-France KLM Group.
