Mobile boarding passes are now available for all Southwest Airlines customers travelling throughout the USA, marking the completion of the domestic rollout of the technology. With the mobile boarding passes, passengers can use their smartphones or other electronic devices to get through security checkpoints and to board their aircraft.
The airline has been working hard to enhance the customer experience and to bring the mobile technology to all airports it serves in the United States. Testing began in Texas in Q3 2013, first in in Austin, followed by successful pilot programmes in Houston and Dallas.
“Mobile boarding passes are a great tool to help our customers quickly get through the airport and on their flights,” said Kevin Krone, Southwest Airlines’ chief marketing officer. “This was a high priority for Southwest, and it’s just one of the many ways we are improving the overall customer experience.”
This announcement comes on the heels of an update to the airline’s iOS and Android apps, which adds information about upcoming trips to the homepage. Customers can now quickly view the information that matters most while travelling, such as flight status, boarding position and gate information. Travel information will update in the app beginning 24 hours prior to a flight ,allowing customers to check in and access their mobile boarding pass from the homepage.
To download the app or learn how to use mobile boarding passes, visit southwest.com/mobile
