Aircraft parts distributors Kapco Global and Avio-Diepen have announced that they are joining forces under a new name: Proponent. The two distributors joined forces in May 2016, creating the largest independent aerospace distributor in the world, with only a 10% overlap in product offerings. Under this single name, the partners hope to further differentiate themselves within the industry.
“Proponent is a one-word mission statement,” said Proponent CEO, Andrew Todhunter. “It means ‘advocate, champion, supporter.’ Our goal with this new company is to be a champion for our suppliers and customers. We will do everything in our power to help our suppliers and customers succeed.”
The partners have also stated that the identity refresh will allow Proponent to give prominence to additional services and business development efforts in which Kapco Global and Avio-Diepen have engaged but have yet to elevate as key market differentiators.