Touch Inflight Solutions (Touch), a provider of inflight entertainment (IFE) solutions, has announce an expanded partnership with Parrot Analytics, a specialist in entertainment analytics. This collaboration combines Touch’s proprietary data on passenger IFE content preferences with Parrot Analytics’ platform, which Touch says will enable it to deliver data-driven content strategies to airline partners. This means passengers can be offered entertainment that aligns with their evolving tastes.
With this upgrade, Touch gains access to a wider range of insights and data, including unlimited access to behaviour, affinity, and audience insight datasets for TV, movies, and talent; daily demand data dating back to 2015; analysis capabilities and visualisation frameworks; and proprietary context metrics and demand data.
Data from Touch’s expanding airline client list, which includes Delta, LATAM and Air New Zealand, combined with this collaboration with Parrot Analytics, will enhance its ability to understand the specific tastes of airline passengers. This understanding helps Touch to predict future trends, creating IFE experiences that can enhance passenger satisfaction and foster deeper brand relationships.
Moreover, this partnership underscores the industry-wide shift towards personalised experiences. In a competitive landscape, this positions airlines to differentiate themselves by using data-driven insights to enhance the IFE experience.
“The importance of aligning content strategies with passenger interests cannot be overstated. This necessity stems from the diversity of the audience and their continually evolving tastes. In the fast-paced world of entertainment, staying relevant requires agility and insight,” said João Chaves, VP of customer services and operations at Touch, adding that analytics are a crucial tool in this context.
Alejandro Rojas, VP of applied analytics at Parrot Analytics added that, “Incorporating comprehensive global audience demand data will help with efficient programming when licencing content for airlines. This way airlines differentiate themselves by delivering content that matches each passenger’s taste and mood on every domestic or international route in every market of origin or destination.”
Touch is the latest company to partner with Parrot Analytics, joining big names such as Disney+, HBO Max, Amazon, and others.
