Digital media and retail specialist, Media inMotion, has decided to refocus its market offering from IFE packages which include hardware, to specializing in software that equips airlines to fully integrate IFE systems with onboard retail programs.
The company – a subsidiary brand of Retail inMotion – will offer the software within the framework of five individual modules which focus on enabling onboard retail. These modules include vOrder, which enables order-to-seat functionality and vThird, which incorporates third-party vendors into existing IFE platforms.
“We strongly believe that this new approach for Media inMotion is the direction that we need to take as a company,” commented Stefan Patermann, CEO of Retail inMotion. “Retail inMotion is an expert in inflight technology, and the solutions that Media inMotion provides are crucial in ensuring that we can offer our customers a product that maximizes the potential of onboard retail at all customer touchpoints. By integrating their software solutions within inflight entertainment platforms, Media inMotion will help airlines streamline their retail processes and drive ancillary revenue on board.”
