Panasonic Avionics has launched a modular ‘all-in-one digital solutions platform’ that is says will give airlines control of their onboard passenger experience. The Modular Interactive (MI) features an integrated IFE interactive design and publishing tool designed to enable airlines to create and implement seatback interactives in new ways.
MI has been developed for airlines looking to extend their brand engagement using economically sophisticated or fully custom-built IFE interactives that appeal to digitally savvy travellers. The idea is that by personalising the seatback IFE experience, airlines will be able to speak directly to passengers and reflect different loyalty schemes, flight themes, locations, and promotional offers by tier, airline route, or cabin class.
Panasonic says that MI eliminates the sometimes expensive and time-consuming process of creating a custom interactive GUI (graphical user interface). MI is pre-tested and pre-integrated so that airlines can begin using the platform quickly, with updates implemented instantly and remotely, without the need for ATPs.
MI is backward-compatible with Panasonic Avionics’ eX3 and NEXT series systems, and will be a part of the company’s recently launched Astrova seatback IFE system, available in summer 2023.
“With Modular Interactive, airlines are given the freedom to turn on or off services and change interactive layouts at any time and without additional software deployment. Airlines can assess higher levels of passenger engagement by simultaneously changing its interactive to display customised and tailored A/B testing campaigns,” said Andrew Mohr, VP of digital solutions at Panasonic Avionics. “Once paired with Panasonic Avionics’ suite of solutions, airlines are able to access a full suite of revenue opportunities focused on improving passenger satisfaction, driving airline loyalty and increasing net promoter score.”
