Lufthansa Systems intends to present an expanded BoardConnect portfolio at Aircraft Interiors Expo (AIX) in Hamburg on April 2-4. According to the airline IT specialist, the expansion is in response to changing demand in the market and the different needs of airlines and partners.
Part of this expansion will be BoardConnect Dock, with which Lufthansa Systems can provide technology, content and financing partners with a BoardConnect framework for creating their own onboard program. Depending on the partner, this might include a connectivity portal, classic IFE content, or a platform with booking options and targeted advertising to generate additional revenue. According to Lufthansa Systems, this approach is reflected in successful projects carried out with Epteca at AirEuropa and Mahata Aero Teknologi for Citilink, and Garuda Indonesia.
For its refinancing models, Lufthansa Systems is also working with providers such as WhileFly and repay.me. In terms of content providers, its partner network includes Touch, Lasker, IMM and PXCOM, and is supplemented on a technical level by IMD, optile, INADVIA, RIM and Lufthansa Technik.
