Spanish carrier Iberia is offering virtual reality (VR) IFE as a six-month trial on its two daily A350-900 flights from Madrid to New York, and on the daily A330-200 flight from Madrid to Tel Aviv. The airline is using second-generation Pico VR headsets from Inflight VR, which will show passengers three-dimensional content in games, films, city travelogs and documentaries, including dives into the depths of the Red Sea.
When the results of the trial have been analyzed, a decision will be taken about expanding the service to other medium- and long-haul Iberia routes.
Ignacio Toval, Iberia’s digital transformation director, added, ”We learned about Inflight VR through Hangar 51, IAG’s start-up accelerator program. Since 2017, we’ve been working together to develop a VR solution that can offer a new experience to our customers. An important aspect of Iberia’s digital transformation push lies in the incorporation of new technologies and digital innovation during the entire travel experience, from the moment they think about buying a ticket to arrival at the destination.”
