West Entertainment (West) has expanded the terms of its contract with All Nippon Airways (ANA) as inflight entertainment (IFE) Content Service Provider (CSP). The partnership, now entering its fourth year, will see West work closely with the programming team at ANA, to provide its IFE content portal with Hollywood, western, international and south Asian entertainment for passengers. The tailored entertainment content will run across ANA’s IFE systems, with West managing content acquisitions, digital encoding and AVOD management requirements.
Kate Groth, president at West Entertainment commented, “Over the last few years we have assisted ANA with their international films… This latest RFP gave us the ability to showcase our full strength, and this result is a testament of our entire team commitment to deliver financial flexibility while increasing content options for ANA passengers.”