Air Serbia has begun a trial of the Blueview digital passenger services platform from Scotland-based Bluebox Aviation Systems (Bluebox). The platform enables passengers to stream entertainment content to their own devices via the a lunchbox-sized, battery-operated version of the Bluebox Wow portable wireless system, which will be stored in the overhead stowages on the airline’s Airbus A319, A320, A330-200, and ATR 72-600 aircraft,
The Blueview browser-based user interface has been customised with Air Serbia branding and is available in three languages. For the trial the Blueview platform has been configured to include entertainment, a moving map, and passenger feedback surveys.
“We have committed to plans to digitally transform our operations and today we are taking a great step towards doing so in our onboard customer experience by introducing Bluebox’s Blueview technology,” said Boško Rupić, general manager, commercial and strategy, at Air Serbia.
“Back-office transformations have their challenges, but we have learned that when testing within a live service environment it’s even more critical that you think like your passengers. We know that habits changed over the pandemic – doing more on personal devices, including streaming entertainment. Our assessment of what is available in the market combined with recommendations from other airlines assured us that Blueview was the best option to test demand with paying passengers.”
Kevin Birchmore, Bluebox’s VP of global sales added, “We’re excited by how much we can test with Air Serbia in such a short space of time with this proof of concept. Things move fast in the world of the digital cabin, and we have to be agile to respond to both our customers and their customers’ needs.”
