AerQ has launched an open IT platform, designed to facilitate greater passenger engagement onboard aircraft through the use of digitalised and customisable cabin touchpoints such as an in-seat systems and OLED cabin signage. The system, named Aerena, can also be used by airlines to achieve a deeper understanding of passengers’ inflight behaviours and needs, which can be used to open new revenue opportunities for airlines and partners.
Airlines can control their digital cabin experience by logging into the Aerena system and designing their choice of applications, media content and graphical user interface (GUI). According to AerQ the simple and fast operational workflows give airlines the benefit of time and cost savings in terms of application and content deployment. Airlines can also use smart data capturing, analytics and matching, to gain insights into passengers and an enhanced understanding of them, to ensure accurate data-driven and intelligent decisions are made.
“We make airlines the playmaker of their digital cabin experience by giving them complete control over their operational processes and better visibility of the passenger for the first time. They can fine-tune their on-board product based on smart data. That enables entirely new business models for advertising, e-commerce, destination services and more”, stated Arnd Kikker, co-managing director at AerQ.
The platform combines the competencies of AerQ’s parent companies, LG Electronics and Lufthansa Technik, which can combine consumer electronics and OLED display technology, and integrate these systems and solutions onboard aircraft, as well as providing any necessary engineering and certification services.
“Aerena will enhance efficiency and flexibility through integrated and simplified operational processes. Fast deployment including cloud-based testing will streamline this time-consuming process to create savings. This allows updates and deployment of new applications and media content onto the aircraft in days not months,” added Sang Soo Lee, co-managing director at AerQ.