Following Gogo Business Aviation’s acquisition of Satcom Direct, the unified multi-orbit, multi-band inflight connectivity company will now go by the name of Gogo, with a new logo.
The new Gogo identity is intended to blend the familiarity of the Gogo name with the blue of the Satcom Direct logo. The new branding will be integrated across Gogo’s product platforms, marketing and business collateral over the next few months.
“In an increasingly complex connectivity landscape, the brand reflects our contemporary approach to delivering a diverse portfolio of connectivity solutions to all sizes of aircraft from a single resource,” stated Chris Moore, CEO of Gogo. “We chose to keep the Gogo name with its dynamic spirit, albeit without the Business Aviation tag, and we’ve mixed it with the familiar blue from SD.”
To ensure transparency and reduce customer confusion, the military/government business division of Gogo will retain the SD Government brand (SD meaning Satcom Direct), as will the SD Data Center, located in Melbourne, Florida, the former headquarters for Satcom Direct.
“These are both Gogo group companies but have very specific markets that are familiar with these names, which is why we are choosing to maximise this familiarity,” added Moore.
