UAE-based low-cost airline, Air Arabia, has signed an agreement with Panasonic Avionics for the installation of its eXW wireless in-flight entertainment (IFE) systems across 172 aircraft. The agreement extends an existing programme between the companies, with six Air Arabia A321LRs already flying with eXW systems.
The new contract will see the airline’s Airbus A320neo, A321neo and A321XLR fleets fitted with eXW. In total, 120 aircraft will be line-fitted with eXW at the OEM, and another 52 aircraft equipped under a retrofit programme.
The eXW systems will give passengers access to a range of entertainment on their personal electronic devices such as smartphones and tablets, including Panasonic Avionics’ Arc Moving Map, Insights Data Analytics (which provides information and intelligence to help the airline to provide the most relevant and desired onboard offerings), and OneMedia Advertising services (an advertising platform used to create, manage, deliver, and analyse advertising campaigns).
Adel Al Ali, group CEO of Air Arabia, said of the deal: “We thank Panasonic Avionics for their support as we expand the existing inflight wireless entertainment system on our A321 fleet to include the entire Air Arabia’s current and future fleet. This step not only showcases our commitment to investing in cutting-edge, value-driven solutions, but also aims to further enhance the onboard experience we offer our customers. Through our eXW-backed ‘Sky Time’ portal, our customers can continue to enjoy personalised content streamed on their personal devices.”
