Bluebox Aviation Systems has become a member of Viasat’s Connected Partner Platform (CPP), making its Blueview Retail digital solution available to airlines that use Viasat’s in-flight connectivity-powered suite of digital products.
Blueview Retail is designed to enable airlines to increase their onboard retail revenue per seat by enabling passengers to order snacks, drinks or products via their own devices, for delivery direct to their seat. According to Bluebox, airline deployments have demonstrated a 10% to 20% increase in retail revenue when an order-to-seat service is available.
The company notes that on flights with Blueview Retail, 70% of total onboard transactions typically occur through the system, highlighting passenger preference for the convenience of ordering from their own devices throughout the entire flight journey, rather than waiting for the trolley service.
Today’s announcement means that Blueview Retail can now be integrated with Viasat’s in-flight connectivity infrastructure, functioning as a stand-alone system or integrating seamlessly within existing airline retail ecosystems.
The platform supports the ordering of various onboard offerings, including food and beverage (F&B) and duty-free products, with additional features including airline-branded experiences, personalised retail promotions, and Viasat-powered advertising placements integrated within the retail interface.
