Aircraft Interiors International
  • News
    • Aircraft Safety
    • Aircraft Seating
    • Airline News
    • Airframer News
    • Cabin Design
    • Catering & Onboard Retail
    • Galleys & Monuments
    • Industry News
    • Inflight Amenities
    • Inflight Connectivity
    • In-flight Entertainment
    • Materials. Trim & Finish
    • MRO
    • Passenger Experience
    • Passenger Health & Safety
    • Sustainability
  • Features
  • Online Magazines
    • March 2025
    • Design Showcase 2025
    • November 2024
    • March 2024
    • November 2023
    • Aug/Sep 2023
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube X (Twitter)
LinkedIn YouTube
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Aircraft Interiors International
  • News
      • Aircraft Safety
      • Aircraft Seating
      • Airline News
      • Airframer News
      • Cabin Design
      • Catering & Onboard Retail
      • Galleys & Monuments
      • Industry News
      • Inflight Amenities
      • Inflight Connectivity
      • In-flight Entertainment
      • Materials. Trim & Finish
      • MRO
      • Passenger Experience
      • Passenger Health & Safety
      • Sustainability
  • Features
  • Online Magazines
    1. March 2025
    2. Design Showcase 2025
    3. November 2024
    4. September 2024
    5. May 2024
    6. March 2024
    7. Design Showcase 2024
    8. Archive Issues
    9. Subscribe Free!
    Featured
    March 6, 2025

    The March 2025 issue of Aircraft Interiors International is out!

    Accessibility By Web Team
    Recent

    The March 2025 issue of Aircraft Interiors International is out!

    March 6, 2025

    The 2025 Aircraft Interiors International Showcase issue is out!

    January 13, 2025

    The November 2024 issue of Aircraft Interiors International is out!

    November 13, 2024
  • Opinion
  • Videos
  • Podcast
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube
Aircraft Interiors International
Airline News

Air Malta innovates in children’s inflight experience

Adam GavineBy Adam GavineJuly 5, 20163 Mins Read
Share LinkedIn Twitter Facebook Email

July 5, 2016 – For many young flyers, the tailored inflight entertainment extends to children’s programming on the IFE system and a few distracting offers in the inflight shopping catalog, if their parents are feeling generous (or desperate). Young flyers with Air Malta have something a little more special to enjoy though, as the airline has launched Sky Kids, a new type of in- flight entertainment designed specifically for young children.

The Maltese national airline launched this new service on June 29 onboard flight KM478/9 to/from Paris, a flight on which a group of around 60 children were booked (this flight was chosen as it coincided with a group of 50 Maltese children aged 8 to 15 flying with their families to perform in a concert at Disneyland Paris).

Below: To get things going, two professional child-minders were recruited as Sky Kids crew members, who welcomed the young travelers at the departure gate with gifts provided by program partners Nestlé Confectionery and Malta International Airport

The airline’s young female guests had also the opportunity to have their hair braided prior to the early morning flight, while the boys joined in games run by the Sky Kids’ crew. The free service continued on-board with various fun activities, including an art competition to design a Sky Kids logo. According to Air Malta, the art competition was enthusiastically welcomed by all children, who put their artistic talent to good use to design a colorful logo. Air Malta will be choosing one of these logos to promote the Sky Kids scheme for future flights.

Other skill games and one-to- one activities aimed at keeping Air Malta’s young flyers busy during the three-hour flight to/from Paris were coordinated by the specially trained Sky Kids crew, with the enthusiastic support of the airline’s cabin crew. Prior to landing all children onboard also received a gift pack from Nestlé Confectionery consisting of Mini Smarties, a Nesquik Wafer, Mini Milky Buttons and a Mini Kit Kat Chunky. They were also given a Milky Bar Frog Mug.

Commenting on the scheme, Joe Galea, Air Malta’s deputy chief commercial officer said, “Air Malta loves its young guests and we wanted to organize a unique experience for them. Air Malta is a family-friendly airline and, especially during this time of year, when children start their summer holidays, we thought to start organizing such experiences as part of our ‘We Care More’ initiatives. We intend to organize similar flights when we see that there are a good number of children booked. The national airline takes pride in creating activities that exceed our guests’ expectations. We look forward to offering more of these unique and complimentary onboard services for young guests on upcoming Air Malta flights.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleExtended North America coverage for Gogo Business Aviation
Next Article Lufthansa Technik receives STC for photoluminescent exit signs
Adam Gavine
  • X (Twitter)

Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards

Related Posts

Aircraft Seating

Air New Zealand unveils its redesigned retrofit Boeing 787-9 cabins

May 8, 20254 Mins Read
Airline News

Sky Leasing acquires JetBlue Ventures

May 8, 20252 Mins Read
Aircraft Seating

China Southern Airlines signs deal for Recaro R3 economy seats

May 8, 20251 Min Read
Latest Posts

How dominant will Starlink become in the IFC market?

May 8, 2025

Aircraft orders increased 73% in the first quarter of 2025

May 8, 2025

Air New Zealand unveils its redesigned retrofit Boeing 787-9 cabins

May 8, 2025
Supplier Spotlights
Our Social Channels
  • YouTube
  • LinkedIn
Getting in Touch
  • Subscribe to Magazine
  • Meet The Editors
  • Contact Us
  • Media Pack
Related Topics
  • Aerospace Testing
  • Business Airport
  • Business Jet Interiors
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Wednesday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.