A new entertainment personalization platform has been launched by Lufthansa Group, developed in conjunction with Spafax, a global content and media agency. Using technology developed by Spafax, the platform – which can be found at http://lh.com/mediaworld-en – will provide Lufthansa passengers with a wealth of information about the programming on upcoming flights via a highly interactive experience.
The site features a full listing of all movies, television programs, music and games onboard, with the site designed for easy navigation of content, equal to what passengers would find on leading entertainment portals. Visitors can view trailers of films, as well as access an electronic program guide to learn which sporting events will be available via Lufthansa’s live television feed Sport24 (on all intercontinental flights). Dedicated feature articles provide background on Lufthansa’s approach to entertainment, and children’s content is given a special focus for those passengers traveling with their families.
“Last year we successfully completed an extensive upgrade in cabin interior, inflight entertainment and connectivity on all of our long-haul aircraft. Today we are excited to take our web-based entertainment platform to the next level, too,” noted Dr Alexander Feuersänger, director of product management, cabin interior and inflight entertainment at Lufthansa. “And this launch only marks the beginning: interesting features will be added over time for our guests to have an even more personalized entertainment experience.”
Spafax CEO, Niall McBain added, “We are always trying to help our clients use both content and technology to improve their customer experience. The launch of Lufthansa’s new entertainment platform using our digital expertise is a natural extension of their industry-leading onboard product.”
Future releases of the site will feature additional features, including the ability to personalize content recommendations based on passenger preferences. The site is based on Spafax’s Profile platform, part of the company’s Icon family of digital products, designed to help airline clients take full advantage of new personal technology to provide an immersive entertainment experience that is not limited by the need for new hardware.
