Mexico-based airline, Aeroméxico, is bringing in a new business-class bedding kit, called the Premier One Comfort Kit. The kit has been designed by NewTerritory, a London-based brand experience studio, as part of a wider project to refresh the visual language of the airline’s aircraft interiors.
The new bedding kits have been created to reflect Mexican culture, craft and community in a fine hospitality setting, featuring five premium soft products: a mattress pad made from sustainable fabrics, a cotton pillow with a textured finish, a quilted blanket incorporating recycled materials, premium headphones, all wrapped up in a reusable bag. Around 17 plastic bottles are repurposed to make each blanket and reusable bag.
Commenting on the launch of the new bedding kit, Luke Miles, founder and director of NewTerritory said: “Designing a bedding kit that is both practical and embodies the essence of Mexico, synonymous with Aeroméxico for 90 years, was a significant responsibility. We sought to create something authentic that defines modern Mexico.
“We collaborated with renowned Mexican architect Frida Escobedo and designer Concha Orvañanos to create a collection that captures the essence of a modern Mexican home or hotel while prioritising passenger comfort. Partnering with John Horsfall to perfect the soft products and Linstol to deliver premium headphones, we ensured that every element came together seamlessly to elevate the travel experience with unmatched style and thoughtful design.”
You can find out more about the project in our Design Showcase issue HERE.
Aeroméxico’s VP of product and onboard services, Antonio Fernandez Ojeda, added: “NewTerritory acknowledged cultural nuances through a blend of traditional and contemporary craftsmanship. They created a brand experience that not only celebrates our rich past but also defines a future of excellence.”
