Join our
LinkedIn Group


Supplier Spotlight

Latest Videos

The A380plus

a380plus_video

Airbus has released a developmental study for an enhanced version of the A380, called the A380plus. The study includes aerodynamic improvements that would reduce fuel consumption, as well as an enhanced cabin layout and optimized maintenance planning

20 June, 2017


El Al means business

boeing_727_video

A preview of the El Al Dreamliner business class experience, designed with PriestmanGoode and due to begin service in September 2017

15 June, 2017


Crash testing a Boeing 727

boeing_727_video

Forget simulation, forget labs: this is what really happens in the cabin during an impact. Brace yourself!

14 June, 2017


Passenger behavior

passenger_behavior_video

In this nine-part series, neuroscientist Lisa Feldman Barrett explains how emotions are made – a powerful thing for cabin crew to understand. For more specific airline insight from Lisa, see our June 2017 issue

30 May, 2017


Visit Our YouTube Channel

Read Latest Issue

Industry Opinion

« back to blog listings

Real deal

Peter Tennent of Factorydesign is a firm believer in the value of building physical mock-ups

 

Last week I had a ‘virtual meeting’. Yes, I know, they used to be called video conferences, but now they are virtual meetings… and it was virtually useless. Once a project is up and running, or when you already know the person you need to confer with, I admit, there is value in picking up the phone or the digital camera and having a chat. But if you are trying to make an introduction or discuss a tricky matter, there is nothing quite the same as shaking someone’s hand, getting around a table and pointing at stuff… with a real finger, not a digital one.

In much the same way, you cannot beat a mock-up when it comes to product development. Photo-real renderings and illustrations are now the expected minimum standard in the presentation of new concepts and the technology is getting better all the time. While it is not always feasible with some budgets to achieve Pixar levels of communication, it is still possible with a fairly modest investment to produce very real-looking virtual images of a future concept. Meanwhile, virtual reality programmes enable viewers to navigate their way through a digital world and experience spaces and products that don’t exist, albeit with silly glasses on. But even the very best computer wizardry will be viewed on paper or on screen, and these are two-dimensional interfaces.

Our world is three-dimensional, and so are we. In fact if you add emotion, we are almost four-dimensional and you can’t get that from a visualisation. Perhaps it is something to do with our stereo vision or the sense that alerts us to the existence of someone in the room before we see or hear them. Whatever the reason, we engage and interact with mock-ups in a completely different way than we do with a picture. And that interaction will be a more accurate experience of the eventual product.

Mock-ups come in all shapes and sizes – some to scale, some full-size – and are often made of cardboard or wood or even the sinisterly named ‘chemical wood’. Different techniques are appropriate at different points in a design programme and address different issues, such as size, touch, form, space, function, comfort, ease of use, and so on. They can be held together with string, or built with the appearance of the final product, so much so that some will wonder why they do not actually ‘work’, while others will even include motors and moving parts.

With project budgets being squeezed and with all this technology about, there must be a strong temptation to skimp on mock-ups. They are not always cheap and the more sophisticated variety cannot be made overnight, but as an aid to getting the most from a space or seat, or as a reassurance that your new lavatory is not fit only for dwarves or giants, they are priceless. So dig deep and three cheers for the mock-up.

Peter Tennent is one of three partners at London-based Factorydesign, supported by an experienced and highly skilled team of designers, engineers and modelmakers. Peter has worked with a wide range of aviation clients, including British Airways, Etihad Airways, Jet2.com, Acro Aircraft Seating and Thompson Aero.

 

23 August 2010

Comments:

There are currently no comments.

If you would like to post a comment about this blog, please click here.
Read Latest Issue

Read Latest Issue

Web Exclusives

Find out a little more about the new chairman of the Oneworld global airline alliance, Pekka Vauramo. In his other role as CEO of Finnair, he has found that experience and wise spending is better for profits than constant cost cutting
Click here to read more

Germany-based aircraft interiors specialist, SII Deutschland has developed the first accessible seating area for senior passengers in economy class
Click here to read more

Inflight connectivity may be becoming more powerful, but will it be able to keep pace with the demands of data-hungry apps? Let’s consider the future demands that tech-savvy passengers will be placing on inflight wi-fi systems, and how providers should react
Click here to read more

With 85 submissions from 21 countries, competition was tough in the 2017 Crystal Cabin Awards. These are the innovations that an international panel of aircraft interior experts has voted the best ideas for the passenger experience
Click here to read more

Supersonic passenger flight is on the brink of a rebirth. Air travel has evolved massively since Concorde’s day, so what will the world’s fastest and most expensive passenger experience bring?
Click here to read more


Supplier Spotlight

Supplier SpotlightClick here for listings and information on leading suppliers covering all aspects of the aircraft interiors industry. Want to see your company included? Contact simon.hughes@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش ماهواره جیبی اندروید کانال تلگرام چت روم ماهواره آنلاین اندروید دانلود فیلم فروشگظ;ه اینترنتی

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the aircraft interiors community? Good or bad, we'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to adam.gavine@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email simon.hughes@ukimediaevents.com