Join our
LinkedIn Group


Supplier Spotlight

Latest Videos

The A380plus

a380plus_video

Airbus has released a developmental study for an enhanced version of the A380, called the A380plus. The study includes aerodynamic improvements that would reduce fuel consumption, as well as an enhanced cabin layout and optimized maintenance planning

20 June, 2017


El Al means business

boeing_727_video

A preview of the El Al Dreamliner business class experience, designed with PriestmanGoode and due to begin service in September 2017

15 June, 2017


Crash testing a Boeing 727

boeing_727_video

Forget simulation, forget labs: this is what really happens in the cabin during an impact. Brace yourself!

14 June, 2017


Passenger behavior

passenger_behavior_video

In this nine-part series, neuroscientist Lisa Feldman Barrett explains how emotions are made – a powerful thing for cabin crew to understand. For more specific airline insight from Lisa, see our June 2017 issue

30 May, 2017


Visit Our YouTube Channel

Read Latest Issue

Industry Opinion

« back to blog listings

Unblocking the problem of ad blockers

What strikes me most about the reaction to Apple’s decision to allow iPhone and iPad Safari browsers to block advertising via third-party software extensions is its reason for doing so. According to the BBC an Apple spokeswoman claimed the decision was made “for an improved mobile browsing experience.” Some users support this view, such as this comment from Peter Steinberger, who is currently developing and designing an advanced PDF framework for iOS and Android: “Ad blocking on iOS 9 makes such a big difference in page load times, it's not even funny”.

Ad blocking is a far more complicated issue than simply giving iOS 9 users increased flexibility. David Frew, senior programs manager for the Internet Advertising Bureau trade body says, "Ad blocking is a threat to the whole advertising industry". The bigger picture could drive a number of damaging effects.

Personally I’ve never really minded subtle advertising, but I have been frustrated at the poor performance that often results. To enable ad blocking there is one significant technical factor that holds the key to its success – the speed that an advert is selected and displayed in the process of loading a webpage. Most solutions use JavaScript technology to select the advert dynamically after the web page has been sent to the users’ device. In this case ad blockers have an opportunity to intercept this JavaScript and disable it, preventing the advert from being displayed.

However, if this logic is placed on the web server, where processing is often completed in a matter of milliseconds, then the ad blocker would not have an opportunity to perform its magic. Most importantly, the enriched performance that is perceived by users of ad blockers will be eliminated.

Device detection is a supporting technology that can be used to optimize adverts and user experience at the same time – without the need for ad blockers. It is crucial that the web server understands all of the information about a user’s device to make the correct and most efficient decision concerning both the positioning of the advert on the page and the type of advert to display. For example, on a smartphone with a small screen, a persistent advert that floats in view at the top of the page could be selected. On a large screen tablet, multiple small-screen-optimized banner adverts could be selected. Media organizations using device detection solutions such as 51Degrees have experienced 40% increases in advertising revenue from tablets using this approach.

Of course those using Google’s Chrome browser or the Facebook mobile app wouldn’t be impacted by Apple’s decision. One, albeit minor, reason for Google and Facebook to promote their “out of web browser” applications is to ensure the impact of ad blockers is minimized for their crucial advertising partners. This dedication to their partners differentiates them from many of their competitors.

Both ad tech companies and media partners can gain a competitive edge by re-evaluating the process currently used to serve web advertising. By improving performance, they remove one of the reasons why users deploy ad blockers. By reducing the complexity and interference of adverts the ad blocking software’s key sales driver and USP is removed. Device detection can be applied and will work efficiently, irrespective of what approaches Apple, Facebook, Google and others decide to do in the future.



James Roswell is CEO of device detection company,
51Degrees.

 

 

8 December 2015

Comments:

There are currently no comments.

If you would like to post a comment about this blog, please click here.
Read Latest Issue

Read Latest Issue

Web Exclusives

Find out a little more about the new chairman of the Oneworld global airline alliance, Pekka Vauramo. In his other role as CEO of Finnair, he has found that experience and wise spending is better for profits than constant cost cutting
Click here to read more

Germany-based aircraft interiors specialist, SII Deutschland has developed the first accessible seating area for senior passengers in economy class
Click here to read more

Inflight connectivity may be becoming more powerful, but will it be able to keep pace with the demands of data-hungry apps? Let’s consider the future demands that tech-savvy passengers will be placing on inflight wi-fi systems, and how providers should react
Click here to read more

With 85 submissions from 21 countries, competition was tough in the 2017 Crystal Cabin Awards. These are the innovations that an international panel of aircraft interior experts has voted the best ideas for the passenger experience
Click here to read more

Supersonic passenger flight is on the brink of a rebirth. Air travel has evolved massively since Concorde’s day, so what will the world’s fastest and most expensive passenger experience bring?
Click here to read more


Supplier Spotlight

Supplier SpotlightClick here for listings and information on leading suppliers covering all aspects of the aircraft interiors industry. Want to see your company included? Contact simon.hughes@ukimediaevents.com for more details.

فروشگاه اینترنتی فروشگاه اینترنتی سیستم همکاری در فروش ماهواره جیبی اندروید کانال تلگرام چت روم ماهواره آنلاین اندروید دانلود فیلم فروشگظ;ه اینترنتی

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the aircraft interiors community? Good or bad, we'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to adam.gavine@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email simon.hughes@ukimediaevents.com